Field Marketing Manager, US (AI)

Location: Woburn, Massachusetts, United States; hybrid work arrangement

Salary: $115,000–$130,000 annual base salary, plus a corporate bonus.

Company

hirify.global develops and licenses typefaces, font technologies, and software solutions for global brands and creative professionals.

What you will do

• Own and execute the US regional marketing plan to generate demand, qualified pipeline, brand awareness, and customer growth.
• Partner with US Sales leadership to align marketing investment with revenue goals, territories, priority accounts, and enterprise customers.
• Develop and deliver executive events, roundtables, industry events, VIP experiences, sponsorships, webinars, partner activations, and account-based programs.
• Localize global campaigns for US markets through field activations, events, account experiences, partnerships, and Sales plays.
• Use AI tools to improve account research, planning, personalization, sales follow-up, reporting, and speed to market.
• Measure account engagement, pipeline impact, opportunity progression, participation, and program ROI while managing budgets, agencies, vendors, and event execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 5+ years of B2B field or regional marketing experience, preferably supporting enterprise sales organizations in software, SaaS, technology, or a similarly complex B2B environment.
• Proven experience creating field marketing programs, executive events, account-based experiences, sponsorships, customer programs, and regional activations that contribute to pipeline creation and acceleration.
• Strong knowledge of account-based marketing, including account selection, segmentation, buying-group engagement, personalization, sales activation, and account-level measurement.
• Hands-on experience with generative AI tools such as ChatGPT or Claude, plus knowledge of CRM, marketing automation, event management, and analytics platforms such as Salesforce, HubSpot, Cvent, and Power BI.
• Strong analytical, commercial, project management, stakeholder management, communication, and cross-functional collaboration skills.

Nice to have

• Experience designing agentic or automated marketing workflows.
• Experience with thought leadership, customer advocacy, partnerships, or integrated campaigns that increase brand visibility.

Culture & Benefits

• Hybrid work arrangements and competitive paid time off.
• Commercial medical insurance coverage and retirement planning options.
• Corporate bonus program and professional onboarding with targeted training.
• Creative, innovative, global working environment in the creative and software technology industry.
• Development and advancement opportunities with internal mobility, recognition programs, and an engaged Events Committee.