Account Based Marketing Lead

Location: Not specified; salary may vary based on work location.

Salary: $158,400–$198,000 USD annually, plus potential equity and benefits.

Company

Scale AI develops reliable AI systems, high-quality data, and full-stack technologies that help enterprises and governments build, deploy, and oversee AI applications.

What you will do

• Build and execute 1:1 account-based marketing programs for strategic enterprise accounts.
• Develop vertical-specific campaigns for Healthcare, Financial and Professional Services, and Consumer markets.
• Partner with enterprise sales and growth marketing on account planning, stakeholder mapping, messaging, and campaign timing.
• Orchestrate multichannel campaigns across digital advertising, direct mail, web, and in-person experiences.
• Track account engagement, buying committee penetration, pipeline influence, and revenue impact.
• Develop repeatable ABM playbooks and coordinate creative production and fulfillment partners.

Requirements

• 5+ years of B2B marketing experience, including at least 3 years focused on account-based marketing.
• Proven experience driving measurable pipeline from enterprise accounts.
• Experience partnering with enterprise sales teams on joint account planning and coordinated campaigns.
• Hands-on experience with ABM platforms such as Clay, Folloze, or Reachdesk.
• Experience with Marketo or HubSpot and Salesforce for pipeline tracking and attribution.
• Strong analytical, communication, and presentation skills.

Nice to have

• Marketing experience in Healthcare, Financial Services, Professional Services, or Consumer Goods.
• A portfolio of executive engagement campaigns with measurable business results.
• Experience with personalized landing pages, executive events, direct mail, intent data, and account-targeted advertising.
• Background in a high-growth B2B SaaS, enterprise technology, or AI/ML company.

Culture & Benefits

• Health, dental, and vision coverage.
• Retirement benefits and a learning and development stipend.
• Generous paid time off and potential commuter benefits.
• Equity may be available for eligible roles, subject to approval.
• Inclusive equal opportunity workplace with reasonable accommodation support.