14 дней назад
Marketing Automation Specialist (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Automation Specialist (AI): Building and maintaining AI-powered workflows, MarTech integrations, account scoring, and CRM reporting to improve campaign execution and lead flow with an accent on APIs, webhooks, data accuracy, and workflow efficiency. Focus on connecting disparate marketing systems, reducing operational friction, and preventing unintended consequences across campaign operations.
Location: Tampa, FL, United States
Company
develops and operates solutions in the cybersecurity industry.
What you will do
- Configure, test, and maintain API and webhook connections across marketing automation, CRM, data enrichment, event technology, and project management platforms.
- Troubleshoot platform, integration, and data issues across the MarTech ecosystem.
- Build and maintain AI-powered workflows and shared AI skills for campaign setup, QA, list management, imports, and measurement.
- Connect and fine-tune intent sources with GTM Systems and BDR teams to support seamless lead delivery.
- Build CRM reports and dashboards for account prioritization and follow-up.
- Provide backup support for marketing program QA and monitor data quality.
Requirements
- 1–3 years of experience in a B2B go-to-market or business analytics function.
- Demonstrated use of AI and automation in professional or personal projects with measurable efficiency gains.
- General understanding of APIs, webhooks, and how integrated systems communicate; coding is not required.
- Strong attention to detail, problem-solving ability, curiosity, and innovation.
- Ability to multitask, prioritize, and manage time effectively.
- Ability to work in Tampa, FL.
Nice to have
- Experience with marketing automation platforms, CRM systems, data enrichment tools, event technology, or project management technology.
- Ability to anticipate potential issues and unintended consequences.
- Interest in building and evolving marketing automation capabilities.
Culture & Benefits
- Work supports Demand Generation, Events, Experience, and broader go-to-market teams.
- Collaboration with cross-functional stakeholders, GTM Systems, and BDR teams.
- values accountability, focus, adaptability, and helpfulness.
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