5 дней назад
Demand Generation Manager (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Demand Generation Manager (SaaS): Building and executing integrated B2B demand generation programs for a privacy platform with an accent on paid media, account-based marketing, funnel analytics, and pipeline growth. Focus on managing multi-channel campaigns, optimizing conversion paths, analyzing attribution, and translating performance data into revenue recommendations.
Location: Fully and permanently remote within the United States
Company
is a privacy technology company providing consent management and vendor risk monitoring for organizations navigating GDPR, CCPA, and other privacy regulations.
What you will do
- Develop and execute integrated demand generation campaigns that create qualified pipeline and support revenue goals.
- Build multi-channel programs across email, paid media, content syndication, webinars, events, organic channels, and account-based marketing.
- Own in-house paid media across Google, Bing, LinkedIn, YouTube, Reddit, and ChatGPT.
- Partner with Sales, Product Marketing, Content, Revenue Operations, and Marketing Operations on campaign strategy, messaging, lead flows, and attribution.
- Monitor funnel performance, campaign contribution, budgets, and pipeline reporting.
- Test and optimize audiences, messaging, channels, creative, and conversion paths while sharing recommendations with stakeholders.
Requirements
- 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably in SaaS or technology.
- Experience building integrated campaigns across email, paid media, content, webinars or events, and ABM.
- Hands-on experience running and scaling paid search and LinkedIn campaigns without an agency.
- Strong analytical skills covering campaign performance, funnel metrics, attribution, lead management, and pipeline reporting.
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
- Ability to work remotely from within the United States.
Nice to have
- Experience in SaaS, technology, privacy, or regulatory-focused products.
- Experience developing and refining account-based marketing strategies.
Culture & Benefits
- Individual contributor role with ownership from campaign ideation through execution and measurement.
- Collaborative environment spanning Sales, Marketing, Product Marketing, Content, and Revenue Operations.
- Competitive compensation with ownership interest.
- Unlimited paid time off with a requirement to take at least two weeks annually.
- Paid parental leave, medical, dental, and vision insurance, and mental health benefits.
- MacBook, $600 home workspace allowance, and an annual company trip.
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