Principal Product Marketer (AdTech)

Location: Remote - US; San Francisco, California

Annual base compensation: $159,000–$234,000

Company

hirify.global provides data collaboration capabilities for brands, retailers, financial services providers, and healthcare organizations, with a focus on identity and marketing technology.

What you will do

• Own the go-to-market strategy and commercialization lifecycle for the Identity portfolio, from market demand and product-market fit through launch, adoption, scale, and optimization.
• Partner with Product leaders and executives on portfolio strategy, roadmap decisions, market opportunities, competitive intelligence, and customer needs.
• Develop technical and market expertise in Identity, data collaboration, and the broader adtech and martech ecosystem, translating complex technology into customer value.
• Engage customers, prospects, partners, and industry leaders in discovery, strategic conversations, early adoption programs, and commercial opportunities.
• Shape positioning, messaging, packaging, competitive strategy, sales plays, enablement, and proof points tied to commercial outcomes.
• Measure pipeline, revenue, adoption, usage, customer value, and market demand, then coordinate cross-functional action to improve performance.

Requirements

• Significant experience spanning technology, products, customers, and commercial strategy through product marketing, product management, solutions consulting, sales engineering, product strategy, or a related discipline.
• Deep experience in adtech, martech, or data-driven marketing, including identity resolution, identity infrastructure, data collaboration, or related capabilities.
• Technical credibility with Product teams, technical stakeholders, enterprise customers, and partners, including experience in customer-facing technical roles.
• Experience taking complex technology from early product stages through general availability, adoption, and scale.
• Experience using pipeline, revenue, adoption, usage, customer, market, and competitive data to influence product and go-to-market decisions.
• Executive presence, strategic judgment, and the ability to lead complex cross-functional initiatives and build alignment without direct authority.

Nice to have

• Experience partnering with enterprise sales organizations on strategic opportunities and commercialization programs.
• Experience developing executive-level narratives and presenting to senior internal and external audiences.
• Experience operating across global, highly cross-functional organizations.

Culture & Benefits

• Product Marketing operates as a strategic business partner to Product and Commercial teams.
• The role offers visibility as an Identity subject matter expert and thought leader internally and externally.
• Work spans global, cross-functional collaboration across Product, Commercial, Marketing, Sales, Customer Success, Enablement, and Industry teams.
• Compensation includes an annual base salary range of $159,000–$234,000, with the final offer determined by experience, skills, geography, and internal equity.