Lead Product Marketing Manager (AdTech)

Location: New York, United States; hybrid work environment, with only candidates local to the posting location considered

Salary: $170,000–$210,000 per year, based on experience, skills, and qualifications.

Company

hirify.global provides a mobile advertising platform connecting telecoms, OEMs, advertisers, app publishers, and consumers to support awareness, acquisition, and monetization.

What you will do

• Lead product marketing strategy for an assigned portfolio across the product lifecycle.
• Analyze customer feedback, market research, competitive intelligence, beta feedback, and product adoption data to inform positioning and roadmap priorities.
• Develop commercialization strategies covering target customers, customer problems, differentiated value, competitive positioning, routes to market, and commercial readiness.
• Drive go-to-market operations, including product tiering, launch gates, readiness reviews, exit criteria, and cross-functional alignment.
• Create scalable product documentation, sales tools, training, FAQs, adoption guidance, customer stories, and case studies.
• Define launch success measures, monitor post-launch adoption and feedback, and optimize messaging and commercialization plans.

Requirements

• 8+ years of related experience with a bachelor's degree, or 6+ years with a master's degree.
• Substantial product marketing experience in a B2B technology company.
• Experience with positioning and messaging, commercialization strategy, product launches, sales enablement, market intelligence, and product documentation.
• Experience independently leading complex, cross-functional go-to-market initiatives with ambiguous ownership or incomplete data.
• Strong influence, advisory, writing, storytelling, presentation, and stakeholder communication skills.
• Ability to use qualitative and quantitative evidence to identify customer needs, evaluate opportunities, assess product performance, and improve GTM recommendations.

Nice to have

• Experience in advertising technology, mobile platforms, digital media, or ad tech.
• Experience working across Product, Engineering, Sales, Client Success, Partnerships, Research, and Marketing.

Culture & Benefits

• Hybrid work environment for local New York candidates.
• Comprehensive benefits package.
• Stock options and performance-based bonus.
• Unlimited paid time off.
• Focus on diversity, inclusion, equitable compensation, and a collaborative working environment.