Sr. Product Marketing Manager (Technical Products) (Adtech)

Location: Remote; authorization to work in the U.S. is required

Company

hirify.global provides a consent-based marketing platform and identity resolution and marketing intelligence solutions for marketers, brands, publishers, and lead marketplace participants.

What you will do

• Own market intelligence, customer research, competitor analysis, and actionable insights for product development.
• Lead product positioning, competitive differentiation, pricing, packaging, personas, messaging, and go-to-market strategy.
• Develop sales enablement tools, presentations, training materials, case studies, and external marketing collateral using HighSpot.
• Create thought leadership and content including whitepapers, blogs, webinars, videos, and event materials.
• Plan and execute go-to-market and release strategies for new products, features, and updates.
• Partner with Product Management, Marketing, and Sales to influence the roadmap, improve adoption, and measure marketing performance.

Requirements

• 7+ years of experience in product marketing or business analytics in a multi-product SaaS environment, preferably in martech or adtech.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Strong understanding of data enrichment, data hygiene, identity resolution, data governance, APIs, data flows, and identity graphs.
• Experience with lead generation, performance marketing, compliance-driven environments, and successful product launches or GTM campaigns.
• Experience with platforms such as Snowflake, AWS, HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI tools.
• Authorization to work in the U.S. is required.

Nice to have

• MBA.
• Experience with consent-based marketing, lead generation, or marketing automation.

Culture & Benefits

• Collaborative work environment with startup-style freedom and opportunities.
• Global, remote-first workplace with occasional team get-togethers.
• Flexible vacation time and support for work-life balance.
• Retirement plan matching up to 3.5% of salary.
• Health, dental, vision, disability, and life insurance options.