Sr. Manager, Demand Generation

Location: Hybrid or remote, depending on proximity to the Waltham, MA headquarters; must reside in the United States and work in the Eastern or Central time zone

Salary: $110,000–$120,000 annual salary

Company

hirify.global is a growth-focused go-to-market agency helping B2B organizations accelerate pipeline and revenue through sales, marketing, and revenue operations solutions.

What you will do

• Lead demand-generation initiatives and translate business strategy into campaigns that are built, launched, and measured.
• Manage marketing automation, email marketing, and nurture programs hands-on.
• Build quarterly plans, set targets, and track performance against KPIs.
• Develop audience strategies and improve conversion across the funnel and customer lifecycle.
• Shape customer marketing, cross-sell, and upsell programs that increase retention and lifetime value.
• Test new approaches and use automation, sophisticated tools, data, and AI to improve campaign delivery.

Requirements

• 5–7+ years of experience in B2B marketing, ideally in demand generation or a related field.
• Hands-on experience with HubSpot, data enrichment, marketing automation, measurement, project management, and design tools.
• Ability to use data to tell a story and guide prioritization and decision-making.
• Strong understanding of how funnel metrics connect to pipeline and revenue.
• Ability to influence and align people without relying on formal authority.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Culture & Benefits

• Hybrid or remote work model with a company laptop and full marketing technology stack provided.
• Health, vision, dental, life, and disability insurance.
• Paid parental leave, PTO, and 14 paid holidays.
• 401(k) matching and additional health and wellness benefits.
• Positive, collaborative team culture.