Director, Rare Disease Product Marketing & Sales Enablement (Genomics)

Location: US Remote

Salary: $186,600–$233,300 USD annually, plus additional compensation and benefits.

Company

hirify.global develops cell-free DNA testing and personalized genetic diagnostics across oncology, women’s health, organ health, and rare disease applications.

What you will do

• Own product positioning, messaging frameworks, claims libraries, customer-facing collateral, and launch communications for Zenith.
• Translate genomic science, clinical publications, real-world data, and utilization insights into clear value propositions for clinicians, genetic counselors, health systems, and sales teams.
• Design and run sales onboarding, training, ongoing education, field feedback loops, and competitive intelligence programs.
• Map and improve the customer adoption journey from the first conversation to routine ordering, including implementation, EMR integration touchpoints, and utilization resources.
• Partner with Sales, Medical Affairs, Market Access, Reimbursement, Regulatory, Legal, Product, and Commercial Operations on integrated go-to-market planning.
• Define commercial KPIs, support segmentation and account prioritization, manage assigned budgets and vendors, and build the case for future team growth.

Requirements

• Bachelor’s degree in Life Sciences, Business, or Marketing; an MBA, MPH, or advanced scientific degree is preferred.
• 8+ years of commercial experience in diagnostics, genomics, or life sciences, including product marketing, sales enablement, commercial strategy, or sales operations.
• Experience supporting or leading product launches in complex clinical diagnostics or specialty markets.
• Experience partnering with field sales organizations on training, tools, CRM, and analytics.
• Ability to distill complex clinical and genomic data into compelling, compliant narratives and interpret segmentation, funnel, and commercial performance data.
• Working understanding of diagnostic reimbursement, LDT considerations, and payer dynamics.

Nice to have

• Experience in genomics, rare disease, or precision diagnostics.
• Experience managing or developing a team.

Culture & Benefits

• Remote work within the United States.
• Annual performance incentive bonus and long-term equity awards.
• Medical, dental, vision, life, disability, and other health and wellness benefits.
• 401(k) with company match, paid time off, company holidays, and family-related leave.
• Employees and immediate family members receive free testing, with additional fertility care benefits.