Associate Director, Product Marketing (Genomics)

Location: Boulder, Colorado preferred, or remote within the United States; local candidates preferred. Up to 25% domestic and international travel.

Salary: $150,000–$170,000 base compensation annually, plus bonus and equity.

Company

hirify.global develops genomics and molecular diagnostics products and focuses on translating scientific innovation into commercial solutions.

What you will do

• Lead, mentor, and develop a high-performing Product Marketing team, including goal setting, resource allocation, and performance management.
• Develop and execute commercialization, go-to-market, launch, and lifecycle marketing strategies across the product portfolio.
• Own product positioning and unified messaging across products, campaigns, sales enablement, and customer touchpoints.
• Oversee scientific content, technical marketing assets, customer collaborations, technical data generation, and publication strategy.
• Partner with Product Management, R&D, Applications, Commercial, Marketing Communications, Operations, and Executive Leadership.
• Use customer insights, competitive intelligence, market trends, and performance data to prioritize investments and improve marketing programs.

Requirements

• MS in Molecular Biology, Biochemistry, Genetics, Genomics, or a related scientific discipline.
• At least 12 years of relevant industry experience in life sciences, biotechnology, or molecular diagnostics.
• At least 2–4 years of people management experience and demonstrated success developing high-performing teams.
• Proven experience leading product commercialization, product marketing, go-to-market initiatives, and cross-functional new product development.
• Strong understanding of genomics, molecular diagnostics, or related technologies, with excellent scientific writing, communication, and presentation skills.
• Must be currently eligible to work in the United States; visa sponsorship may be required to continue working in the United States.

Nice to have

• Customer-facing experience in Product Management, Field Applications, Technical Marketing, or Sales.
• Experience supporting digital marketing, demand generation, lead management, or e-commerce initiatives.

Culture & Benefits

• Flexible Time Off and paid holidays.
• Employer covers 75% of the base medical plan, with buy-up options.
• Employer-paid dental and vision insurance.
• Employer-paid $25,000 life and AD&D policy.
• Paid parental leave and a 401(k) retirement plan.

Hiring process

• Submit a motivation letter and resume or curriculum vitae in PDF format.
• Applications are reviewed on a rolling basis until the position is filled.
• Selected candidates will provide contact information for three professional references.