Product Marketing Director (Healthcare)

Location: New York City office, Tuesday through Thursday, three days per week

Salary: $250,000–$280,000 annual base compensation, plus equity incentive and benefits

Company

hirify.global uses proprietary clinical metrics, healthcare data, and incentives to help employers guide members toward higher-quality care while reducing healthcare costs.

What you will do

• Own end-to-end go-to-market strategy across a portfolio of product lines, including segmentation, value propositions, competitive positioning, and messaging.
• Lead product launches and feature releases, coordinating with Product, Sales, and Customer Success on market readiness, enablement, and adoption.
• Build data-driven marketing plans and measure pipeline generation, win rates, deal velocity, and positioning impact.
• Partner with RevOps and Sales leadership on segment strategies, competitive playbooks, and tools that improve close rates.
• Mentor product marketers and help shape the structure, priorities, and operating rhythm of the product marketing function.
• Own thought leadership and content strategy while informing product roadmap priorities through market and customer insights.

Requirements

• 8+ years of experience in B2B product marketing, including 3+ years leading product marketing strategy at scale.
• Track record of launching products and leading strategic repositioning initiatives for sophisticated customers.
• Strong analytical skills, including financial modeling, cohort analysis, and data-driven decision-making.
• Excellent communication skills and the ability to explain complex technical, clinical, and business concepts to varied audiences.
• Ability to influence across Sales, Product, Customer Success, RevOps, and executive teams.
• Interest in healthcare economics, benefits design, and data-driven decision-making.

Culture & Benefits

• Mission-driven work focused on transforming the U.S. healthcare system.
• Fast-growing environment with high urgency, individual accountability, and authentic feedback.
• Flexible paid time off and medical, dental, and vision plan options.
• 401(k) with company match and flexible spending accounts.
• Access to Teladoc Health and participation in an equity incentive plan.