Director, Product Marketing & Competitive Intelligence (Healthcare)

Location: Dallas, TX or New York, NY; hybrid schedule with 3 days in the office per week

Base salary: $185,000–$200,000 per year, depending on experience, location, and qualifications.

Company

hirify.global is a specialty care platform connecting members with leading specialists for surgery, cancer care, infusions, and other complex healthcare needs while helping employers reduce costs.

What you will do

• Own the company’s competitive and market intelligence function, including tracking priorities, research methods, and insight delivery.
• Monitor public, social, industry, analyst, consultant, and trade sources to identify emerging market and competitor signals.
• Build and evolve competitive alerting infrastructure, field-ready teardowns, battlecards, and a competitive response playbook.
• Design and lead paid surveys, focus groups, advisory panels, external research, and structured customer and prospect interviews.
• Deliver quarterly trend reports and forward-looking recommendations to executive leadership.
• Partner with data, content, and enablement teams to turn findings into usable narratives and train the commercial field on objection handling.

Requirements

• 7+ years of experience in competitive intelligence, market research, or qualitative research, including direct customer and prospect contact.
• Required experience in healthcare or complex B2B employer healthcare.
• Ability to independently build and own a research and intelligence domain without an existing playbook.
• Strong live interviewing skills and the ability to move between detailed analysis and executive-level strategic framing.
• Self-directed research abilities across traditional and non-traditional sources, with concrete AI fluency.
• Credibility with sales teams and the ability to turn lost-deal feedback into practical commercial guidance.

Nice to have

• Experience in a private-equity-sponsored, results-oriented environment with compressed timelines and shifting priorities.
• Experience driving adoption across a distributed commercial organization without formal authority.
• Experience communicating insights in formats ranging from short field alerts to executive readouts.

Culture & Benefits

• Medical, dental, and vision insurance.
• Short- and long-term disability insurance and life insurance.
• 401(k) with company match.
• Paid time off and paid parental leave.
• Values include inclusion, integrity, humanity, grit, logic, and collaboration.

Hiring process

• Apply to the role, after which the Talent Acquisition team will contact selected candidates about the interview process.