Director, Brand Marketing (Hair Wellness)

Location: Remote (United States)

Annual base salary: $160,000–$180,000 USD

Company

hirify.global develops clinically tested hair wellness products using vitamins, minerals, and natural ingredients to address the root causes of hair thinning.

What you will do

• Own brand strategy, positioning, narrative, naming, and consumer understanding for new product innovations.
• Lead consumer research, competitive analysis, and insight development to shape product propositions, formats, claims priorities, range decisions, and launch sequencing.
• Partner with Product Development, R&D, regulatory, and supply chain teams from formulation through commercialization.
• Build launch plans across DTC, Amazon, and professional channels, including pricing, campaign, content, social, partnerships, and budget management.
• Lead annual and quarterly brand planning and provide executive-ready updates to hirify.global and Unilever leadership.
• Track post-launch performance, surface risks and dependencies, and use learnings to guide future innovation.

Requirements

• 8–12 years of brand management, brand marketing, or innovation marketing experience at a high-growth brand.
• DTC experience and a track record of taking products from concept to market with R&D, regulatory, and supply chain partners.
• Experience building integrated strategies and launch campaigns across digital, social, CRM, retail media, and direct response.
• Strong commercial and go-to-market judgment across DTC, e-commerce, omnichannel, and pricing.
• Fluency in quantitative and qualitative consumer insights, segmentation, claims, positioning, and premium brand experience.
• Ability to align cross-functional partners in entrepreneurial and matrixed environments without formal authority.

Nice to have

• Experience in hair care, beauty, or science-led consumer health.

Culture & Benefits

• Fully remote work experience in the United States.
• Medical, dental, vision, and FSA coverage, plus a 401(k) with employer match.
• Flexible PTO, quarterly bonus program, and two company-wide wellness breaks each day.
• Monthly wellness, internet, and cell phone stipends, plus an annual learning and development stipend.
• Free hirify.global subscription, meditation app membership, and pet insurance discounts.