Director, Brand Marketing - MS NOW

Location: Hybrid, generally contributing from the New York City office at least three days per week. Candidates must have unrestricted work authorization in the United States.

Salary: $145,000–$180,000 yearly.

Company

hirify.global is a media and entertainment company operating brands across political news, business news, golf, sports, and entertainment, including MS NOW.

What you will do

• Lead and develop a team of five DTC marketing professionals.
• Own subscriber-growth strategy across paid social, SEM, SEO, web, email, in-app messaging, newsletters, and other channels.
• Manage lifecycle programs that improve engagement, retention, loyalty, and customer lifetime value.
• Build testing and optimization roadmaps across acquisition, conversion, lifecycle, and retention.
• Partner with Brand Marketing, Creative, Product, Analytics, Finance, Customer Care, and web teams on campaigns, customer journeys, forecasts, and performance reporting.
• Support selected Brand Marketing priorities during the VP of Brand’s leave.

Requirements

• 6+ years of experience in subscriber growth, lifecycle marketing, audience development, performance marketing, or DTC marketing within subscription, media, or e-commerce businesses.
• Experience managing and developing a high-performing marketing team.
• Track record of owning full-funnel acquisition, engagement, retention, and conversion initiatives.
• Strong knowledge of marketing analytics, attribution, experimentation, and A/B or multivariate testing.
• Experience managing lifecycle marketing programs and customer-engagement platforms.
• Strong strategic judgment, communication, cross-functional leadership, and project-management skills.

Nice to have

• Experience with Sailthru or a comparable ESP.
• Experience scaling a DTC subscription product.

Culture & Benefits

• Hybrid work arrangement with regular collaboration from the NYC office.
• Medical, dental, and vision insurance.
• 401(k), paid leave, discounts, and other company-sponsored benefits.
• Potential in-person interview at a hirify.global location during the selection process.