Marketing Operations Specialist (AI)

Location: Colombia

Company

hirify.global is a global AI-native technology solutions provider developing AI-powered digital products and platforms and helping clients use data and AI for market entry and business transformation.

What you will do

• Gather website and mobile application tracking requirements with Data Analytics, Data Science, and Product teams.
• Implement event architectures with developers and digital product owners.
• Maintain Tracking Architecture documentation in Confluence.
• Implement additional tracking for advertising and marketing journey tags.
• Troubleshoot analytics issues and provide guidance on data integrity.
• Perform tracking and data quality assurance during production cycles.

Requirements

• Experience with Google Analytics or Adobe Analytics and tag management systems such as Google Tag Manager or Adobe Dynamic Tag Management.
• Knowledge of SQL or other querying frameworks, event streaming, microservice messaging, and services such as Apache Kafka, Amazon Kinesis, Segment, or RudderStack.
• Understanding of web metrics, KPIs, tracking variables, JavaScript, HTML, JSON, DOM manipulation, and front-end analytics tools.
• Experience with tag audit, session replay, marketing technology, data management platforms, and mobile SDK reporting tools such as Google Firebase.
• Understanding of ETL, ELT, and customer data platforms such as Segment Engage or Customer.io.

Nice to have

• AI tooling proficiency for drafting, analysis, research, and workflow automation.
• Experience with AWS or GCP.
• Understanding of testing and optimization platforms such as Adobe Target or Optimizely.
• Experience building dbt data models or Terraform configuration automation.

Culture & Benefits

• High-impact environment with professional development opportunities.
• Flexible and collaborative culture.
• Global opportunities and a vibrant community.
• Total rewards; specific benefits depend on employment type and location.