Marketing Operations Specialist (Marketing Automation)

Location: Remote within Colombia

Company

hirify.global operates a central marketing and sales operations function supporting multiple global technology brands and businesses.

What you will do

• Build and manage B2B marketing automation assets in Marketing Cloud Account Engagement, including lists, forms, workflows, HTML emails, and drip programs.
• Maintain database accuracy, monitor data issues, and populate missing information.
• Create marketing reports and dashboards to measure demand generation campaign impact.
• Support demand generation activities, including third-party list uploads.
• Advise brand teams on maximizing available MarTech tools and investigate adoption of new platforms.
• Connect systems using integration and middleware tools such as Zapier, alongside Salesforce, Google Tag Manager, Stripo, and AI platforms.

Requirements

• At least 2 years of experience in marketing operations.
• Experience with B2B marketing automation and tools such as MCAE/Pardot, HubSpot, or Marketo.
• Experience using a CRM such as Salesforce.
• Basic understanding of HTML and email templates.
• Excellent verbal and written communication skills.
• Experience working in a busy marketing team and adapting to an agile environment.

Nice to have

• MCAE, Marketo, or HubSpot certification.
• Experience in SaaS or EdTech.
• Experience with account-based marketing strategies.

Culture & Benefits

• Remote work within Colombia.
• Structured onboarding with gradual increases in responsibility and direct support.
• Work in a fast-moving internal marketing agency environment serving multiple brands.
• Collaborate with an international marketing and sales operations team located across the US, UK, and Colombia.