Brand & Marketing Specialist (Experiential Marketing)

Location: Bogota, Colombia; full-time, onsite role.

Company

hirify.global is a global media and entertainment company producing and distributing film, television, streaming, news, and experiential content through brands including NBC, Telemundo, Peacock, Universal Pictures, DreamWorks Animation, and Universal Destinations & Experiences.

What you will do

• Plan and execute premium client experiences, experiential marketing programs, and BTL activations across Latin America.
• Develop high-profile events and hirify.global Experiences programs using the company’s brands, content, and intellectual property.
• Design and manage end-to-end guest journeys, including travel, accommodation, hospitality, entertainment, and onsite execution.
• Manage agencies, vendors, production partners, budgets, timelines, and operational processes.
• Collaborate with Commercial, Content, Brand Marketing, Communications, Legal, Compliance, and International teams.
• Track KPIs, build dashboards and post-event reports, and optimize programs based on performance insights and feedback.

Requirements

• 3–5 years of hands-on experience in event planning, experiential marketing, or BTL activations, including B2B programs.
• Experience managing events from concept through execution, including budgets, production, logistics, hospitality, and onsite delivery.
• Experience managing agencies, vendors, and production partners, with strong negotiation and cost-control skills.
• Strong project management, relationship-building, stakeholder coordination, and prioritization skills.
• Ability to analyze program results, prepare reports, and evaluate ROI through financial and engagement metrics.
• Fluency in English and Spanish, written and spoken, is required.

Nice to have

• Experience delivering regional programs across Latin America.
• Experience with B2C activations or consumer-facing brand experiences.
• Background in entertainment, media, hospitality, or premium brand experiences.
• Portuguese language proficiency.

Culture & Benefits

• Inclusive culture focused on representing diverse communities through content and experiences.
• Opportunities to contribute to community initiatives and employee service programs.
• External candidates may be required to attend an in-person interview at an hirify.global location before a hiring decision.