Head of Acquisition Marketing (AI)

Location: United Kingdom (Remote)

Company

hirify.global develops a form builder for forms, surveys, and quizzes, helping businesses collect data through human-centered digital experiences and integrations with tools such as Slack, Zapier, and HubSpot.

What you will do

• Own the end-to-end self-serve acquisition strategy from paid media through web conversion and signup.
• Lead and develop the acquisition and web teams, including paid media and web functions.
• Set channel strategy and priorities across paid search, paid social, programmatic advertising, and retargeting.
• Improve customer-journey conversion through CRO, experimentation, and testing of campaigns, audiences, creative, messaging, landing pages, and web experiences.
• Own acquisition measurement across CAC, LTV, ROAS, conversion rates, and attribution in partnership with Finance and Data.
• Develop new acquisition loops and adapt the acquisition strategy to AI, LLMs, and the changing search and discovery landscape.

Requirements

• Significant experience leading acquisition, growth, or performance marketing, ideally in a B2B SaaS or PLG business.
• Deep expertise in paid search, paid social, programmatic advertising, and retargeting.
• Experience scaling acquisition while improving efficiency and unit economics.
• Experience leading web conversion optimization, experimentation programs, and PLG funnels from acquisition through activation and conversion.
• Strong analytical skills with knowledge of CAC, LTV, ROAS, conversion rates, web analytics, attribution, and BI tools.
• Experience building and developing high-performing teams, measurement frameworks, and cross-functional stakeholder relationships.

Nice to have

• Experience with ABM, outbound marketing, 6sense, or Demandbase.
• Experience managing agencies or external digital partners.
• Understanding of SEO and organic acquisition.
• Experience in a business transitioning from primarily PLG to a hybrid PLG and sales-led model.

Culture & Benefits

• Work in a remote role based in the United Kingdom.
• Collaborative culture focused on transparency, trust, respect, and shared accountability.
• Commitment to diverse customer perspectives and inclusive collaboration.
• Equal-opportunity workplace with a firm stance against discrimination and harassment.