Direct Marketing Growth Manager (Fintech)

Location: London, UK; hybrid. Work from home is available on Mondays and Fridays, with office attendance on other days.

Company

hirify.global is a profitable fintech company building technology for consumer loans, credit cards, and car finance.

What you will do

• Own the direct mail acquisition strategy, channel budget, P&L, volume targets, CAC, ROI, payback, and LTV performance.
• Source prospect data from bureaus and brokers, combine it with first-party data, and direct response and propensity modelling.
• Plan and execute multi-drop campaigns across audience segments, products, offers, creative, compliance, production, and delivery.
• Select, negotiate with, and manage print, lettershop, postal, and data suppliers.
• Build reporting that connects mail activity with funnel performance, revenue, and lifetime value.
• Lead analysts, collaborate with creative, risk, finance, product, compliance, and data teams, and grow the function as the channel scales.

Requirements

• At least 5 years of direct mail experience, including 2–3 years owning an acquisition programme end to end.
• Experience mailing cold prospects at meaningful scale and accountability for volumes, budgets, response rates, and CPAs.
• Knowledge of data procurement, list selection, screening, enrichment, suppression, and the direct mail supply chain.
• Strong commercial and analytical judgement, including forecasting, P&L ownership, test cells, holdouts, response modelling, and propensity modelling.
• Experience managing suppliers, campaign calendars, compliance sign-off, and analysts or creative teams.
• Demonstrable use of AI in the workflow.

Nice to have

• Acquisition mail experience in financial services, especially credit cards or loans.
• Experience with prescreened or pre-approved offers, risk-based targeting, and first-party plus bureau data enrichment.
• Experience building a channel or function from scratch and hiring or developing analytics or design teams.

Culture & Benefits

• Hybrid working with home working available every Monday and Friday.
• Private health insurance and support for physical and mental well-being.
• Fresh lunches prepared by in-house chefs from Tuesday to Thursday.
• Compensation includes equity.
• Inclusive and open workplace in London.