Manager, Marketing Operations

Location: Atlanta, Georgia; hybrid role for candidates located in the United States

Company

hirify.global provides unified healthcare workforce management software used by more than 4,500 healthcare organizations.

What you will do

• Partner strategically with the VP of GTM Operations and CMO to improve marketing and business development effectiveness.
• Optimize workflows, handoffs, accountability, and operating rhythms across Product Marketing, Demand Generation, Business Development, Sales, and other go-to-market functions.
• Design, document, implement, and continuously improve scalable processes, templates, governance standards, and reporting practices.
• Use Salesforce, marketing automation, sales engagement, reporting, and business intelligence tools to identify trends and actionable insights.
• Support segmentation, campaign measurement, list generation, targeting, and analysis of pipeline contribution, lead conversion, ROI, and resource allocation.
• Strengthen funnel definitions, data quality, lead management, MQL and SQL tracking, follow-up, and opportunity creation.

Requirements

• Must be authorized to work for any employer in the United States and located in the US.
• Visa sponsorship is not available.
• 5+ years of experience in Marketing Operations, Revenue Operations, Business Intelligence, Marketing Analytics, or a related B2B role.
• Experience supporting multiple marketing functions, such as Demand Generation, Customer Marketing, Business Development, or Sales Operations.
• Strong understanding of the B2B marketing funnel and how campaigns and channels contribute to pipeline and revenue.
• Strong analytical, process improvement, communication, and cross-functional leadership skills.

Nice to have

• Experience using AI technology and AI-native systems to improve efficiency, automation, and workflows.
• Experience in healthcare technology, enterprise software, or another complex B2B environment.

Culture & Benefits

• Full-time employee benefits include company-paid medical, dental, and vision insurance options.
• Paid time off and paid parental leave are provided.
• 401(k) with company match.
• Annual Costco membership, cell phone stipend, commuter benefits, and in-office perks.
• Collaborative environment focused on diversity, inclusion, equity, innovation, and customer impact.