6 дней назад
Senior Director, Digital Growth Marketing & Marketing Operations (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Director, Digital Growth Marketing & Marketing Operations (AI): Building and optimizing enterprise demand-generation, marketing technology, and measurement programs for a healthcare AI platform with an accent on ABM, digital acquisition, lead-to-revenue operations, and revenue attribution. Focus on applying AI to targeting, creative experimentation, marketing automation, data quality, and executive performance reporting.
Location: Menlo Park, California, United States; onsite five days a week
Company
Hippocratic AI is building a healthcare-only, safety-focused large language model designed to improve patient outcomes.
What you will do
- Lead enterprise account-based marketing and multichannel digital acquisition across paid, programmatic, and display channels.
- Build demand-generation strategies targeting healthcare buying committees, including CIOs, CMOs, COOs, payors, providers, life sciences organizations, and procurement boards.
- Optimize websites, content, landing pages, and conversion paths for healthcare AI materials, ROI calculators, and security and compliance reports.
- Architect and manage the MarTech ecosystem, including CRM, marketing automation, web analytics, data warehouse integrations, lead scoring, routing, and lifecycle management.
- Establish multi-touch revenue attribution and provide executive reporting on customer acquisition cost, lifetime value-to-CAC, pipeline velocity, return on ad spend, and pipeline contribution.
- Apply LLMs, APIs, intent signals, and predictive models to improve targeting, creative production, experimentation, enrichment, routing, and reporting.
Requirements
- 8+ years of experience leading growth marketing and marketing operations in B2B, ideally in healthcare or regulated enterprise software.
- 4+ years placing and optimizing digital advertising across platforms such as LinkedIn and Google, with experience lowering CPL and reallocating spend toward qualified leads.
- Bachelor’s degree required; postgraduate degree is preferred.
- Practical AI fluency, including experience with LLMs, APIs, and predictive models.
- Deep experience with marketing technology and CRM systems, including HubSpot or an equivalent, WordPress, email automation, Google Analytics, Google Search Console, and data warehouse integrations.
- Experience building ABM and demand-generation programs for healthcare buying committees, managing conversion optimization, lead management, revenue attribution, and marketing dashboards.
Culture & Benefits
- Work onsite in Menlo Park five days per week to support close cross-functional collaboration.
- Collaborate with Marketing, Revenue Operations, Sales, and Customer Success in a unified operating model.
- Work alongside physicians, hospital leaders, AI researchers, and technology experts.
- Support healthcare AI development with attention to HIPAA, GDPR, SOC 2 controls, data privacy, and healthcare communication standards.
- Join a company backed by leading healthcare and AI investors.
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