Marketing Operations And Analytics Lead (AI)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
TL;DR
Marketing Operations and Analytics Lead (AI): Building and owning the measurement infrastructure and operational processes for a high-growth AI platform with an accent on full-funnel attribution, pipeline analytics, and data-driven ICP scoring. Focus on designing rigorous experiment frameworks, optimizing lead routing logic, and bridging the gap between marketing performance and GTM strategy.
Location: On-site in San Francisco, CA
Compensation: $240,000 β $305,000 + Equity
Company
is an AI platform company dedicated to building human-centric customer experiences, founded by industry veterans from Salesforce and Google.
What you will do
- Design and own the marketing attribution framework to connect programs to pipeline and revenue.
- Partner with Sales and Marketing to analyze pipeline generation by segment, vertical, and region.
- Build and maintain core performance dashboards for ROI, funnel velocity, and lead quality.
- Develop data-driven ICP scoring and account prioritization models using intent signals.
- Design and execute rigorous A/B and multivariate tests across marketing channels.
- Define lead management and routing logic to minimize friction and improve conversion rates.
Requirements
- 12+ years of experience in marketing analytics and operations.
- Deep expertise in attribution modeling and revenue measurement for enterprise sales cycles.
- Hands-on experience with Salesforce and marketing automation tools like Marketo or HubSpot.
- Strong SQL skills and experience working with modern data stacks like Snowflake or BigQuery.
- Proven ability to communicate complex data narratives to C-suite stakeholders.
- Must be able to work on-site in San Francisco.
Culture & Benefits
- Comprehensive medical, dental, and vision insurance for employees and families.
- Flexible unlimited paid time off policy.
- Retirement plan and life/disability insurance.
- Parental leave and fertility/family building benefits via Carrot.
- Daily lunch, snacks, and coffee provided in-office.
- Discretionary benefit stipend and unique perks like free alphorn lessons.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β