обновлено 4 дня назад
Marketing Operations And Analytics Lead (AI)
215 000 - 265 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Operations and Analytics Lead (AI): Building and owning the measurement infrastructure and operational processes for a high-growth AI platform with an accent on full-funnel attribution, pipeline analytics, and data-driven ICP scoring. Focus on designing rigorous experiment frameworks, optimizing lead routing logic, and bridging the gap between marketing performance and GTM strategy.
Location: San Francisco, CA; on-site
Salary: $215K–$265K per year, plus equity
Company
develops customer-facing AI agents for major brands, helping organizations transform customer service and business growth.
What you will do
- Design and own the full-funnel marketing attribution framework connecting campaigns, events, content, and demand generation to pipeline and revenue.
- Analyze pipeline generation by vertical, region, and segment, including conversion rates and opportunity quality.
- Build performance dashboards covering campaign ROI, event influence, channel mix, lead quality, and funnel velocity.
- Develop ICP scoring, account prioritization, lead scoring, MQL thresholds, and routing logic using first-party and third-party intent data.
- Design A/B and multivariate tests, establish statistical evaluation standards, and turn results into actionable recommendations.
- Own campaign operations and act as the analytical bridge between Marketing, GTM Operations, Finance, and Sales leadership.
Requirements
- 12+ years of experience across marketing analytics and marketing operations.
- Deep expertise in attribution modeling, multi-touch funnel analysis, and pipeline and revenue measurement for enterprise sales cycles.
- Hands-on experience with marketing automation platforms such as Marketo or HubSpot, Salesforce, lead routing, and enrichment tools.
- Strong SQL skills and experience working with large datasets in ClickHouse, Snowflake, BigQuery, or similar data stacks.
- Ability to explain complex analyses clearly to non-technical stakeholders, including C-suite executives.
- High attention to detail and experience building scalable marketing operations infrastructure.
Culture & Benefits
- Values include trust, customer obsession, craftsmanship, intensity, and family.
- Flexible unlimited paid time off.
- Medical, dental, vision, life insurance, and disability benefits for full-time employees.
- Retirement plan dependent on country of employment and parental leave.
- Fertility and family-building benefits, discretionary benefit stipend, lunch, snacks, and coffee.
- Eligible full-time employees can participate in equity plans; benefits may vary by region.
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