Paid Media Manager (AI Search)

Location: UK, Manchester

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition brands, including LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.

What you will do

• Lead regional paid media strategy, account management, optimisation, and budget management, with PPC as the primary channel.
• Manage campaign structures, keyword research, bidding, ad copy testing, landing page testing, and daily spend against revenue and ROI/COS% targets.
• Use Fospha, marketing mix modelling, platform reporting, and last-click data to evaluate performance and support incrementality and channel testing.
• Identify, test, and scale emerging search surfaces, AI-driven discovery channels, and new Google campaign products.
• Deliver reporting and insights to regional leadership, trading, buying, and management teams.
• Conduct competitor and search-behaviour analysis to inform strategy, budget, and creative decisions.

Requirements

• Strong hands-on PPC experience across Google Ads and Microsoft Ads, including automated bidding and AI-driven campaign types such as PMax and AI Max.
• Understanding of platform reporting, attribution tools such as Fospha, and marketing mix modelling.
• Experience designing or supporting structured A/B, geo, or incrementality tests.
• Strong analytical, critical-thinking, project-management, prioritisation, and problem-solving skills.
• Excellent communication and collaboration skills across internal teams.
• Ability to work onsite in Manchester, UK.

Nice to have

• Exposure to ChatGPT Ads, answer-engine optimisation, and other emerging AI advertising platforms.
• Experience with platform betas and converting early access into competitive advantage.
• Familiarity with retail and ecommerce trading, including pricing, stock, and promotional interactions with media performance.

Culture & Benefits

• Access to bespoke development programmes and an upskilling programme delivered with an industry training provider.
• 25 days of annual leave plus bank holidays, birthday leave, enhanced parental pay, compassionate leave, and volunteer leave.
• Access to an in-house GP, a 24/7 Bupa Employee Assistance Programme, an onsite gym, and onsite physiotherapy.
• Salary sacrifice savings on personal technology, a subsidised Manchester City Centre bus pass, and staff discounts on hirify.global brands.
• Inclusive workplace with reasonable adjustments available during the recruitment process.