Paid Search Lead (AI)

Location: London HQ; onsite

Company

hirify.global is expanding its growth marketing capabilities and scaling paid search internationally.

What you will do

• Own paid search strategy and execution across the UK, managing a multi-million-pound budget against CAC, LTV, volume, and revenue targets.
• Build and improve automated bidding systems using value-based bidding, scripts, APIs, and custom logic.
• Use AI and automation for search query mining, ad copy generation, budget allocation, reporting, and workflow optimisation.
• Develop auction strategies covering competitor conquesting, brand defence, impression share, and market coverage.
• Analyse performance data, attribution, search query reports, and incrementality to identify growth drivers.
• Work with Data, Engineering, and CRO teams on measurement, attribution, Quality Score, conversion performance, forecasting, and international expansion.

Requirements

• At least 3 years of paid search experience at significant scale, ideally in a competitive consumer business.
• Strong analytical skills with hands-on experience using raw data, advanced spreadsheets, and SQL.
• Experience building automated bidding strategies with Google Ads Scripts, APIs, or custom automation.
• Regular use of LLMs and AI to improve analysis, automate workflows, generate creative, and increase efficiency.
• Strategic understanding of competitor dynamics, auction mechanics, conquesting, and long-term market positioning.
• Ability to work as a high-impact individual contributor, take ownership, and solve complex commercial problems.

Culture & Benefits

• Direct access to leadership and close collaboration with Data, Product, Engineering, and CRO teams.
• Opportunity to build paid search systems from first principles as the business scales globally.
• Onsite work from the London HQ.