Paid Media Executive (Ecommerce)

Location: Hybrid, with attendance at Head Office in Rochdale, Greater Manchester, UK

Company

UK-based omnichannel retailer specialising in streetwear and sportswear, with a strong focus on digital transformation and data-driven decision-making.

What you will do

• Support the setup, activation, day-to-day management, and optimisation of paid media campaigns across Paid Search, Performance Max, Demand Gen, and Paid Social.
• Monitor revenue, ROAS, CPA, traffic, and customer acquisition performance, identifying optimisation opportunities.
• Manage budget pacing, campaign testing, product feeds, catalogues, audiences, creative, bidding, placements, and landing pages.
• Collaborate with Ecommerce Trading, Creative, CRM, Buying, and Merchandising teams on campaigns, launches, promotions, and stock priorities.
• Produce performance reports, competitor analysis, campaign documentation, and recommendations for improvement.
• Maintain campaign naming, tracking, measurement, and attribution standards while coordinating with agencies, platforms, and technology partners.

Requirements

• Experience in paid media, performance marketing, or digital marketing, ideally in retail, fashion, or ecommerce.
• Working knowledge of Google Ads and Meta Ads Manager.
• Understanding of ROAS, CPA, CPC, CTR, conversion rate, revenue, and other performance marketing metrics.
• Confidence using Google Analytics or GA4 and Microsoft Excel for analysis, reporting, and budget tracking.
• Strong analytical, numerical, organisational, communication, and time-management skills.
• Ability to attend the Head Office in Greater Manchester in a hybrid arrangement.

Culture & Benefits

• Supportive environment focused on employee development and learning.
• Training and opportunities to build new skills, change departments, or progress into new roles.
• Collaborative culture that values community, collaboration, challenge, diversity, and open communication.
• Hybrid work arrangement based around the Rochdale Head Office.

Hiring process

• Applications are reviewed individually.
• Selected candidates are invited to a call or Teams video interview for an informal discussion about the role and mutual fit.