Associate Director, Social (Paid Social)

Location: Manchester, United Kingdom. Hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Lead macro-level paid social strategies aligned with client business outcomes such as brand equity, customer lifetime value, and market penetration.
• Drive innovation in first-party data, privacy-first media planning, conversion APIs, AI-driven social operations, and omnichannel campaign integration.
• Own commercial performance across a portfolio, support new business pitches, grow client revenue, and develop joint business plans with platform partners.
• Advise senior client stakeholders and present complex technical and strategic data as clear commercial insights.
• Lead, mentor, and develop a multi-tiered team while overseeing resourcing, capacity planning, workflows, and campaign quality.
• Establish best practices, QA frameworks, and compliance standards across social channels.

Requirements

• Experience leading large-scale, enterprise, or multi-market client portfolios in a media agency environment.
• Demonstrated success managing multi-tiered teams, talent development, retention, and operational resource planning.
• Experience supporting new business, growing organic client revenue, and understanding agency commercial models.
• Expert knowledge of major advertising platforms including Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, Snap, and LinkedIn, plus platform partner relationship and JBP experience.
• Experience implementing advanced measurement frameworks, including incrementality and lift testing.
• Strong executive communication, presentation, organizational, and strategic portfolio management skills, together with the right to work in the UK.

Nice to have

• Experience in paid social media.
• Platform certifications such as Meta Blueprint or TikTok Certifications.

Culture & Benefits

• Hybrid working model with regular in-office collaboration, team events, and thought-leadership sessions.
• Access to hirify.global and wider WPP networks for learning, networking, and professional development.
• Employee resource groups and an inclusive culture focused on respect, trust, growth, and equal opportunity.
• Medical, vision, dental, and group retirement plans.
• Paid time off, partner discounts, and employee mental health awareness days.