Web Strategy & Optimization Manager (FinTech)

Location: North Carolina, United States

Company

hirify.global provides an AI-powered financial crime risk intelligence and compliance platform used by more than 3,000 enterprises across 75 countries.

What you will do

• Own the web estate strategy, roadmap, prioritization, delivery rhythm, and commercial investment case.
• Lead conversion optimization across traffic acquisition, navigation, forms, demo and trial flows, self-serve journeys, and sales or e-commerce handoffs.
• Build a continuous experimentation program with hypotheses, success criteria, analysis, and documented learnings.
• Develop SEO, AEO, and GEO strategies, including information architecture, schema, site performance, internal linking, and content governance.
• Own the web technology stack, analytics, personalization and testing tools, integrations, privacy, consent, security, and compliance requirements.
• Define measurement and attribution frameworks and report the web platform’s contribution to pipeline, revenue, conversion, and customer engagement.

Requirements

• Significant experience owning a commercial web estate in a B2B technology, SaaS, or FinTech environment.
• Demonstrated improvement in conversion rate, pipeline contribution, revenue, or self-serve growth, supported by measurable results.
• Strong experience with conversion rate optimization, experimentation design, opportunity sizing, and interpretation of results.
• Strong knowledge of SEO, answer engines, AI-driven discovery, and the related content and technical strategy.
• Fluency with modern web technology and analytics, including architecture and tooling decisions.
• Experience leading cross-functional work across marketing, product, sales, engineering, IT, and data teams.

Culture & Benefits

• Innovative, commercially minded, customer-focused, data-driven, and permanently experimental working style.
• Unlimited time off policy focused on work-life balance and wellbeing.
• Equity, annual learning budget, and home-office setup budget.
• Parental leave, childcare benefits, life insurance, and medical, dental, and vision contributions.
• FSA, 401(k) contribution, student loan support, discounts, pet insurance discounts, travel assistance, and pre-tax transit benefits.