Growth Content Marketing Manager (Fintech)

Location: San Francisco, United States

Salary: $110,000–$170,000 base pay per year, plus potential equity and bonus.

Company

Airwallex provides an integrated payments and financial platform for global businesses, including business accounts, payments, spend management, treasury, and embedded finance.

What you will do

• Build Growth Content Marketing as a global discipline, including scalable processes, best practices, and a high-performing team over time.
• Own the end-to-end demand-generation content strategy across SEO, gated assets, mid-funnel conversion content, and product-led narratives.
• Write, edit, and publish SEO pages, cluster articles, comparison content, ebooks, whitepapers, guides, one-pagers, solution briefs, and product explainers.
• Partner with Product Marketing and Product to translate launches, features, APIs, and workflows into clear, searchable, conversion-oriented content.
• Use customer, user, market, and performance data to improve targeting, segmentation, distribution, engagement, traffic quality, and pipeline impact.
• Collaborate with SEO, Performance Marketing, Lifecycle, and regional teams while managing freelancers or agencies and maintaining high content-quality standards.

Requirements

• 6+ years of experience in growth content marketing, demand-generation content, or SEO-led content roles, preferably in a high-growth B2B technology company.
• Demonstrated ability to create content that drives measurable outcomes from traffic and MQLs through pipeline.
• Exceptional writing and editing skills, including the ability to explain technical products, platforms, APIs, and workflows clearly.
• Strong knowledge of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
• Data-driven approach to analyzing performance and optimizing content, plus experience collaborating cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
• Familiarity with CMS, SEO, analytics, and experimentation tools such as Webflow or WordPress, GSC, GA4, and Ahrefs.

Culture & Benefits

• Fast-paced, global environment with ownership, collaboration, and founder-like energy.
• Focus on first-principles thinking, speed with good judgment, curiosity, and measurable impact.
• US-based employees may receive medical, dental, and vision insurance, a 401(k) plan, disability coverage, life insurance, and well-being benefits.
• US-based employees receive 20 paid vacation days and 12 paid company holidays per calendar year.