Paid Search Specialist

Location: Austin, Atlanta, or Chicago; hybrid working model with 3+ full days in the office or at a client site

Salary: $70,000–$90,000 per year

Company

hirify.global is a marketing and media organization delivering integrated campaign execution and performance-focused services for B2B and B2C clients.

What you will do

• Manage day-to-day execution and optimization of paid search campaigns across Google Ads and Microsoft Ads.
• Plan and set up campaigns, including keyword research, account structure, audience strategy, ad copy, bidding, budgets, and trafficking.
• Monitor performance, analyze data in Google Ads, Microsoft Ads, GA4, and reporting dashboards, and identify optimization opportunities.
• Test ad copy, keywords, audiences, bidding strategies, landing pages, and campaign structures.
• Maintain campaign documentation, budgets, timelines, pacing trackers, conversion tracking, UTM governance, and tagging QA.
• Collaborate with media, analytics, creative, and client strategy teams while connecting paid search performance to broader client goals.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
• 3+ years of hands-on experience managing paid search campaigns across Google Ads and/or Microsoft Ads.
• Working knowledge of keyword strategy, match types, Responsive Search Ads, extensions, bidding strategies, audience targeting, and budget pacing.
• Experience with GA4, conversion tracking, UTM strategy, basic tagging concepts, data and reporting tools, and Microsoft Excel.
• Strong attention to detail, communication skills, client-ready writing, and the ability to manage multiple priorities in a fast-paced agency environment.
• Must be located in Austin, Atlanta, or Chicago and work in a hybrid model with 3+ full days in the office or at a client site.

Nice to have

• Agency or multi-client experience.
• Familiarity with Performance Max, Demand Gen, AI Max, or other evolving Google Ads campaign types.
• Experience with or willingness to learn AI-powered tools for analysis, research, workflow efficiency, and message development.

Culture & Benefits

• Hybrid work with regular in-office or client-site collaboration.
• Team-first approach with collaboration across media, analytics, creative, and client strategy functions.
• Equal opportunity workplace committed to varied backgrounds, perspectives, and skills.