Digital Media Strategist (Recruitment Marketing)

Location: Hybrid, HQ in Oak Park, Illinois, United States

Salary: $65,000–$80,000 yearly

Company

hirify.global is a full-service talent marketing agency specializing in branding, talent attraction, media, MarTech, and analytics.

What you will do

• Own the digital media strategy for an assigned portfolio of enterprise and complex client accounts.
• Develop integrated strategies across paid search, paid social, programmatic display, native, video, CTV, audio, and emerging media.
• Build channel plans, audience and keyword recommendations, budgets, forecasts, KPIs, testing plans, and measurement frameworks.
• Lead performance analysis and recommend optimization actions involving targeting, bidding, creative, budgets, keywords, and channel mix.
• Partner with Client Services, Digital Activation, Analytics, Ad Operations, Creative, vendors, and platform partners to execute campaigns.
• Present media strategies, performance findings, recommendations, quarterly business reviews, and new-business proposals.

Requirements

• At least 2 years of hands-on paid digital media experience and at least 1 year independently managing a client portfolio or book of business.
• Agency background and experience managing integrated strategies across paid search, paid social, programmatic, video, and other digital channels.
• Advanced knowledge of Google Ads and Meta Ads Manager, plus experience with additional advertising platforms.
• Experience with campaign budgets, forecasts, optimization decisions, conversion tracking, UTMs, pixels, attribution limitations, and Google Analytics 4.
• Ability to manage multiple accounts and deadlines with limited supervision and turn complex performance data into clear business recommendations.
• Strong Excel skills, including pivot tables, lookups, formulas, and performance-data analysis.

Nice to have

• Recruitment marketing, performance marketing, or talent-attraction media experience.
• Experience with enterprise, multi-location, global, or high-spend accounts.
• Experience with Asana or a comparable project-management platform.
• Google Ads certifications or comparable platform credentials.
• Bachelor’s degree or equivalent professional experience.

Culture & Benefits

• Collaborative environment with opportunities to work with innovative colleagues and cross-functional partners.
• Competitive pay and health and financial benefits.
• Opportunities for learning, career growth, process improvement, and team knowledge sharing.
• Fast-paced work environment with support for organized, independent execution.