Associate Director, Paid Search B2B

Location: Remote in most states within the United States, with some exclusions. Office hubs are available in Los Angeles and New York. The position is not eligible for immigration sponsorship.

Salary: $100,000–$115,000 annually, plus benefits.

Company

hirify.global is a digital marketing agency providing paid search and broader marketing services for growth-stage and enterprise B2B clients.

What you will do

• Own paid search strategy and performance for a portfolio of 3–5 B2B accounts, including forecasting, budget planning, testing roadmaps, and quarterly strategic recommendations.
• Lead campaign architecture and optimization across Google Ads, Microsoft Ads, and SA360, including bidding, audience layering, and automation.
• Design measurement strategies connecting paid search investment to pipeline through offline conversion imports, CRM feedback loops, and lead quality scoring.
• Translate performance data into actionable recommendations for senior client stakeholders and lead complex strategic discussions.
• Maintain account quality through QA, account health reviews, and clear standards while partnering with Client Strategy, Analytics, and Creative.
• Mentor and coach analysts, managers, and junior paid search team members without direct people management responsibility.

Requirements

• 6+ years of paid search experience, including at least 3 years running B2B programs accountable for lead quality and pipeline.
• Direct experience with Salesforce or HubSpot integrations, offline conversion imports, lead scoring, and multi-touch or incrementality measurement.
• Advanced Google Ads and Microsoft Ads expertise, including account architecture for complex products, personas, and long sales cycles.
• Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories.
• Strong analytical skills with GA4 and at least one enterprise analytics or BI platform.
• Must be authorized to work in the United States; immigration sponsorship is not available.

Nice to have

• Agency experience or experience managing an agency.
• Familiarity with ABM and intent data platforms such as 6sense or Demandbase.
• Experience mentoring or formally managing paid search professionals.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options subject to US location restrictions.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave.
• 401(k) matching and paid medical, dental, vision, life, pet, and disability insurance.
• Annual ClassPass credits and opportunities to use office hubs for collaboration, events, and learning.
• Inclusive workplace focused on work-life balance, belonging, and equal opportunity.