Brand Marketing Leader (HVAC)

Location: Davidson, North Carolina, United States. Work onsite Monday through Thursday; choose the work location on Fridays according to business needs. Some travel is required.

Salary: $123,721.66–$199,300 annual base salary. Incentive eligible; not eligible for sales commission.

Company

hirify.global develops sustainable and efficient climate solutions for buildings, homes, and transportation through brands including Trane, American Standard Heating & Air Conditioning, RunTru by Trane, and Ameristar by American Standard.

What you will do

• Develop insights-driven brand marketing strategies for Residential HVAC customer segments.
• Lead homeowner and contractor campaigns, defining target audiences and growth-focused KPIs.
• Develop and manage sponsorship and partnership strategies to increase brand awareness and engagement.
• Own campaign activation and brand application across social, public relations, digital, paid, owned, and dealer channels.
• Partner with global brand, marketing, communications, sales, and customer experience teams to maintain brand consistency.
• Lead external agency relationships covering creative development, planning, KPI setting, and performance evaluation.

Requirements

• 10+ years of experience in brand marketing, brand management, communications, or public relations.
• Proven success developing and executing large-scale brand campaigns for leading brands.
• Experience managing brand campaigns, sponsorships, content strategy, agencies, budgets, and internal or external resources.
• Experience working with both B2B and B2C audiences and influencing stakeholders across organizational levels.
• Strong strategic, analytical, organizational, presentation, communication, and project management skills.
• Proficiency with standard computer applications including Windows, Word, Excel, and PowerPoint.

Nice to have

• Agency experience.

Culture & Benefits

• Health insurance and holistic wellness programs are available from day one for employees and families.
• Family-building benefits include fertility coverage and adoption and surrogacy assistance.
• Paid time off includes vacation days, paid holidays, sick leave, volunteer leave, and parental leave options.
• 401(k) matching, educational and training programs, tuition assistance, and student debt support.
• Collaborative work in a matrixed organization with an emphasis on sustainability, continuous improvement, and operational excellence.