Associate Marketing Manager

Location: Durham, NC, USA; hybrid work with 3 days in the office

Salary: $91,200–$210,000 per year, depending on work location and compensation zone. The role is also eligible for incentive plans.

Company

hirify.global develops consumer brands and focuses on growth, consumer value, inclusion, and positive impact across communities and teams.

What you will do

• Support Burt’s Bees business performance reporting using syndicated data, custom research, sales, market share, distribution, competitive trends, and consumer insights.
• Support quarterly marketing plans, integrated communications, retail activation, and go-to-market initiatives.
• Translate consumer insights, market research, and business analytics into recommendations for marketing effectiveness and portfolio growth.
• Participate in advertising copy, media plans, creative assets, shopper marketing programs, and integrated campaigns.
• Manage cross-functional workstreams, timelines, and stakeholder communication across Sales, Finance, R&D, Supply Chain, Consumer Insights, and agency partners.
• Support product, packaging, portfolio, innovation, and commercialization initiatives that improve the consumer and shopper experience.

Requirements

• Bachelor’s degree in Business, Marketing, Consumer Insights, Analytics, or a related field.
• At least 5 years of progressive experience in brand management, marketing, consumer insights, category management, business strategy, or a related commercial function.
• Experience analyzing data, measuring business performance, developing actionable insights, and communicating recommendations.
• Strong strategic thinking, problem-solving, decision-making, communication, and stakeholder-influence skills.
• Ability to manage multiple priorities, deliver projects within established timelines, and collaborate across organizational levels.
• Commitment to inclusion, diversity, equity, and allyship.

Nice to have

• Consumer Packaged Goods industry experience.
• Experience with innovation, commercialization, or new product development.
• Advanced analytical skills using consumer, market, retail, or business performance data.
• MBA or another advanced degree.

Culture & Benefits

• Values-based, inclusive workplace focused on consumer impact and collaboration.
• Comprehensive health and wellbeing benefits.
• 401(k) program with company match.
• Flexible time off, including half-day summer Fridays depending on location.
• Inclusive fertility and adoption benefits.