6 дней назад
Manager Marketing│Corporate (Springdale, AR)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager Marketing│Corporate (Springdale, AR) (Brand/Digital Marketing): Developing and executing brand and digital marketing strategies, campaigns, new product initiatives, and marketing technology programs for food and CPG categories with an accent on consumer positioning, creative development, and digital engagement. Focus on managing agencies, budgets, cross-functional projects, marketing automation tools, and integrated campaigns while driving brand growth and market share.
Location: Corporate - Springdale, Arkansas, United States. Full-time, 1st shift. Relocation assistance is eligible.
Company
is a food company managing branded and digital marketing initiatives across product categories and sales channels.
What you will do
- Develop and execute short- and long-term brand or digital marketing strategies, plans, campaigns, product initiatives, packaging, advertising, and sales promotions.
- Lead integrated creative campaigns from briefing through execution and performance evaluation while maintaining brand standards.
- Identify growth opportunities using consumption data, market research, competitive intelligence, and consumer positioning.
- Manage marketing budgets, agency relationships, project timelines, scope, risks, resources, and stakeholder communications.
- Own assigned marketing technologies such as Sprinklr, Marketo, and Adobe RTCDP, including governance, adoption, integration, optimization, training, and documentation.
- Lead cross-functional digital customer experience and marketing technology projects, including social media, email, digital asset management, and marketing automation initiatives.
Requirements
- Bachelor's degree in Marketing or a related business field.
- At least 5 years of marketing experience focused on brand or digital marketing in the food or CPG industry.
- Strong project management, problem-solving, communication, and multitasking skills.
- Proficiency in Microsoft Office applications and digital marketing tools.
- Ability to collaborate effectively with internal teams, external agencies, and stakeholders at manager and director levels.
- Willingness to travel approximately 7-10 times annually and perform the physical requirements of the role with or without reasonable accommodation.
Nice to have
- MBA.
Culture & Benefits
- Responsible use of approved AI tools is expected, including protecting sensitive information and validating AI-generated outputs.
- People leaders are expected to support responsible AI adoption and accountability for AI-assisted outcomes.
- Paid time off and benefits for team members and their families.
- 401(k), health, life, dental, vision, and prescription drug benefits.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Похожие вакансии
12 дней назад
Manager, Brand Activation & Ops Innovation (Marketing)
50 000 - 70 000$
6 дней назад
Director, Brand Marketing (Plant-Based Food)
185 000 - 215 000$
13 дней назад
Field Marketing Manager (Cybersecurity)
6 дней назад
Growth Marketing Manager
150 000 - 180 000$
10 дней назад
AI & Marketing Automation Manager
7 дней назад