Director, Product Marketing

Location: Alberta, Canada

Company

hirify.global is a global IT services and consulting company supporting digital transformation for enterprise and startup clients across more than 25 countries.

What you will do

• Architect solution structures, including portfolios, bundles, and use cases.
• Develop standardized naming, packaging, and pricing logic for technology offerings.
• Own go-to-market plans for new and existing solutions.
• Define target segments, personas, use cases, positioning, and differentiated value propositions.
• Create sales enablement materials such as decks, battlecards, and case studies, and train sales teams.
• Use market, competitive, commercial, pipeline, and performance intelligence to support offering development and revenue growth.

Requirements

• 10+ years of product marketing experience in technology-driven sectors such as IT services, SaaS, cloud, CX, AI, or digital transformation.
• Experience developing positioning, value propositions, messaging frameworks, and go-to-market strategies for complex B2B technology offerings.
• Ability to translate technical capabilities into commercial narratives, sales materials, and market-facing propositions.
• Background in market and competitive intelligence and experience identifying differentiation opportunities.
• Experience partnering with Sales, Delivery, Product, Alliances, and Executive teams.
• Excellent English communication skills and a graduate degree in Marketing, Business, or a related field.

Culture & Benefits

• Culture focused on performance, accountability, and successful project delivery.
• Comprehensive compensation and benefits package, including health insurance.
• Language courses, certification programs, mentorship, and professional development opportunities.
• Relocation program and internal mobility opportunities.
• Work with global clients in a multicultural and inclusive environment.
• Team-building events and sustainability initiatives focused on education, community empowerment, fair practices, environmental sustainability, and gender equality.