Product Marketing Manager (AI)

Location: Toronto, Canada; hybrid working arrangement, with remote work considered for the right candidate

Company

hirify.global develops engineered products and innovative wear solutions that improve performance, reliability, and productivity across mining and resource operations.

What you will do

• Develop product positioning, value propositions, competitive messaging, and go-to-market strategies across the global portfolio.
• Lead product launches, lifecycle marketing programs, and always-on campaigns supporting awareness, lead generation, opportunity progression, and product adoption.
• Translate customer, market, and competitor insights into recommendations for sales, marketing, and product teams.
• Create sales-enablement materials, product content, case studies, presentations, digital assets, and website content.
• Drive AI-enabled marketing workflows for buying-group analysis, market intelligence, and campaign effectiveness.
• Lead and support the Graphic Designer in delivering product marketing priorities and customer-focused content.

Requirements

• Tertiary qualification in Marketing, Business, Communications, or a related discipline.
• Experience in B2B product marketing within mining, manufacturing, engineering, technology, or a similarly complex industrial environment.
• Experience developing value propositions, product positioning, go-to-market plans, and product launch programs.
• Experience translating technical products, services, or digital solutions into customer-focused messaging.
• Experience with multi-channel campaigns, sales enablement, CRM, marketing data, and campaign performance measurement.
• Must currently hold full, unrestricted working rights in Canada; employer-sponsored visa support is not available.

Nice to have

• Practical experience with AI-enabled tools and workflows, including Microsoft Copilot or similar technologies.
• Experience leading marketing professionals, creative resources, or agency partners.

Culture & Benefits

• Safety-first environment and mindset.
• Flexible work options.
• Competitive total reward packages.
• Employee Assistance Program for employees and their families.
• Inclusive, collaborative environment focused on innovation, customer success, and meaningful industrial outcomes.

Hiring process

• A one-way video screening may be offered to accommodate global time-zone differences.
• Reasonable adjustments or an alternative screening format can be discussed.
• Before employment, candidates must complete a psychometric assessment and pre-employment medical, including drug and alcohol testing.