Senior Product Marketing Manager (Technical Products)

Location: Remote; Canada specified for the role. Authorization to work in the U.S. is required.

Company

hirify.global provides a consent-based marketing platform and identity-resolution and marketing-intelligence solutions for brands, publishers, and B2C marketers.

What you will do

• Own market intelligence initiatives, including competitor analysis, customer interviews, surveys, and industry research.
• Develop product positioning, personas, competitive differentiation, pricing, packaging, messaging, and go-to-market strategies for InfutorData products.
• Create sales enablement tools, presentations, training materials, case studies, and collateral using HighSpot and related platforms.
• Lead launch and release communications for new products, features, and updates in partnership with Product and Marketing.
• Produce thought leadership and marketing content, including whitepapers, blogs, webinars, videos, and event materials.
• Measure product marketing performance and provide insights that improve adoption, sales effectiveness, and revenue outcomes.

Requirements

• 7+ years of experience in product marketing or business analytics in a multi-product SaaS environment, preferably in martech or adtech.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains.
• Experience with lead generation, performance marketing, compliance-driven environments, APIs, data flows, data providers, or identity graphs.
• Experience with platforms such as Snowflake, AWS, HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI tools.
• Authorization to work in the U.S. is required.

Nice to have

• MBA.
• Experience with consent-based marketing, lead generation, or marketing automation.

Culture & Benefits

• Remote-first work environment with occasional team get-togethers.
• Collaborative startup-style culture with flexibility and autonomy.
• Flexible vacation time and emphasis on work-life balance.
• Retirement plan matching up to 3.5% of salary.
• Health, dental, vision, disability, and life insurance options.