Lifecycle Marketing Lead

Location: In person at the NYC HQ in Union Square or fully remote in the United States

Salary: $100K–$200K annually, plus equity

Company

hirify.global is an AI video company building Captions, a creative workspace for generating, editing, and designing video, as well as video-editing agents, rendering engines, generative video models, and APIs.

What you will do

• Own the customer lifecycle from onboarding and activation through conversion, retention, and winback.
• Define and execute a lifecycle marketing roadmap aligned with company and product priorities.
• Build, launch, and optimize campaigns across email, push, in-app, and SMS channels.
• Design experiments to improve trial conversion, churn, reactivation, and lifetime value.
• Partner with product, engineering, data science, and creative teams to deliver personalized customer experiences.
• Use data and AI tools to improve copy, analysis, experimentation, and lifecycle performance.

Requirements

• 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business.
• Experience building lifecycle programs from early foundations, not only optimizing mature systems.
• Expert-level proficiency in Iterable, including complex journeys and experimentation.
• Strong understanding of subscription metrics and experience across the full customer lifecycle.
• Mobile marketing experience across iOS and Android, with ownership of cross-channel strategies.
• Analytical and experimental approach with experience designing structured tests and measuring incrementality.

Nice to have

• Understanding of the creator economy and the end-to-end content creation process.
• Experience in a product-led growth or self-serve funnel environment.
• Experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel.

Culture & Benefits

• Medical, dental, and vision plans.
• 401(k) with employer match, commuter benefits, and generous paid time off.
• Catered lunches, dinner stipend, Grubhub subscription, and health and wellness perks.
• Multiple team offsites each year and monthly team events.