Product Manager, SEO and Answer Engine Optimization (AEO)

Location: Seattle, United States; hybrid workplace

Salary: $108,694–$135,867 per year in the greater Seattle area

Company

hirify.global connects pet parents with trusted pet care across the U.S., Canada, Europe, and Australia, building safe and personalized pet-care experiences.

What you will do

• Lead hirify.global-wide SEO and answer engine optimization as a product growth surface.
• Discover, evaluate, prioritize, and execute opportunities that improve organic visibility, answer-engine visibility, conversion, and new bookings.
• Own the autonomous launch of new landing pages and measure their business outcomes.
• Research ideas, formulate proposals, design tests, analyze results, and use funnel and analytics data to guide decisions.
• Build AI-assisted workflows for opportunity discovery, visibility tracking, reporting, page QA, and test design.
• Partner with development, content, design, analytics, UX, engineering, and international teams.

Requirements

• 5+ years of SEO experience across technical, content, international, and multi-brand optimization, plus experience with or a demonstrated point of view on answer engine optimization.
• 2+ years of product or project management experience.
• Experience partnering with UX and engineering, driving cross-functional collaboration, and delivering growth outcomes.
• Experience with testing, funnel analysis, data analytics, growth product, and marketing technology or tracking tools.
• Comfort with SQL and spreadsheets, including Excel or Google Sheets, for opportunity modeling.
• Hands-on experience using LLMs or other AI tools, with sound judgment about human verification and output quality.

Nice to have

• BS in Marketing, Computer Science, Mathematics, Economics, or a related technical field, or equivalent practical experience.
• Experience developing repeatable AI-assisted workflows and documenting them for team reuse.
• Strong understanding of customers, markets, competition, and growth opportunities across multiple channels.

Culture & Benefits

• Full-time employment with flexible PTO and competitive benefits.
• 401(k) match and a long-term incentive plan with performance-based cash payout.
• Medical, dental, vision, commuter, and pet benefits, including $1,000 toward adopting a first dog or cat.
• Dog-friendly workplace with stocked refreshments and monthly catered lunches.
• Regular team activities held in person and virtually.