Out-of-Home Business Development Manager

Location: Kuala Lumpur, Malaysia

Company

hirify.global develops and grows tea products and brands across consumer and out-of-home channels.

What you will do

• Drive out-of-home business development across Southeast Asia, starting with Malaysia and potentially expanding into other SEA markets.
• Manage distributor relationships through joint business planning, forecasting, target management, training, education, and client co-pitching.
• Partner with Marketing, Research & Innovation, business development teams, and distributors to create customized solutions and concepts for out-of-home channels.
• Support portfolio customization, new product launches, new applications, and scalable co-brand partnerships beyond the tea category.
• Translate category strategy into local market opportunities and support the Integrated Business Plan.
• Manage trade spend budgets, track performance and ROI, and build relationships with distributors, agencies, and cross-functional teams.

Requirements

• Bachelor’s degree in Business, preferably Sales or Marketing, or equivalent business experience.
• At least 7 years of experience in Sales, Marketing, or a Commercial role within consumer goods.
• Experience developing and implementing integrated brand and trade plans.
• Strong analytical skills, business acumen, communication, negotiation, networking, and stakeholder coordination abilities.
• Ability to build initiatives from scratch, manage complex work autonomously, and perform under tight deadlines.
• Strong ownership, resilience, problem-solving ability, agility, and customer-centricity.

Nice to have

• Food and beverage or food service experience.
• Experience managing Southeast Asian markets.
• Experience in sales and budget management, data manipulation, or analytical drilling.
• Experience in FMCG or startup environments.
• Knowledge of consumer needs, F&B trends, and co-brand partnership development.

Culture & Benefits

• Fast-paced environment with a focus on performance and growth.
• Opportunity to work in a multicultural environment with distributors, agencies, and cross-functional teams.
• Role emphasizes agility, flexibility, curiosity, accountability, and driving change.
• Focus on tea, consumer intimacy, and innovation in out-of-home applications.