Digital PR & Social Media Lead (Fintech)

Location: London (Old Street), with 4 days per week in the office

Company

hirify.global is a regulated payments automation platform that helps businesses manage payroll, supplier payments, spend management, and payment collection through connected financial infrastructure.

What you will do

• Own social media strategy, content calendars, and day-to-day activity across LinkedIn, Instagram, TikTok, X, and YouTube.
• Create platform-tailored copy, images, short-form video, and graphics, while monitoring trends and producing reactive content.
• Manage online communities, respond to comments and messages, and build two-way engagement with followers.
• Plan and execute digital PR campaigns, including press releases, data-led studies, and reactive commentary.
• Build media lists, pitch journalists and trade publications, and develop relationships with influencers, advocates, and partners.
• Track reach, engagement, referral traffic, coverage, sentiment, and share of voice, producing regular reports and identifying opportunities to improve AI visibility.

Requirements

• At least 5 years of hands-on experience in social media, digital PR, marketing, journalism, public relations, or a related field.
• Exceptional writing skills with the ability to adapt tone for social content, media pitches, and influencer communications.
• Strong knowledge of LinkedIn, Instagram, TikTok, X, YouTube, and their platform-specific practices.
• Experience with social scheduling and analytics tools such as HubSpot, Hootsuite, or Sprout Social.
• Working knowledge of basic design tools, SEO, Google Analytics, native social analytics, and media or influencer relationship building.
• Strong organisation, creativity, communication, and ability to manage multiple campaigns and deadlines in a fast-paced environment.

Nice to have

• Experience with Meltwater or Cision.
• Certifications such as CIM, CIPR, HubSpot, or Meta Blueprint.

Culture & Benefits

• Company Share Option Plan and annual discretionary bonus based on company and individual performance.
• £1,000 flexible benefits allowance, including private medical insurance, gym membership, and dental coverage.
• 33 days of annual leave including bank holidays, plus a day off for your birthday.
• Wellbeing app with access to therapy, coaching, counselling, management training, and mindfulness sessions.
• Onboarding and ongoing learning opportunities, company-wide events, and a bike-to-work or e-bike scheme.