Events Marketing Manager (SaaS)

Location: Canada — fully remote

Salary: CAD 85,000–95,000 per year

Company

hirify.global builds payroll software for small businesses across Canada.

What you will do

• Own the annual event strategy and calendar across tradeshows, industry events, customer and partner events, proprietary experiences, summits, and Wagefest.
• Research event opportunities and recommend investments based on audience, strategic fit, cost, reach, and business impact.
• Lead end-to-end planning and execution, including contracts, booth design, shipping, staffing, signage, collateral, demos, venues, suppliers, and on-site logistics.
• Own Wagefest and three annual summits, including programming, speakers, agendas, registration, promotion, production, attendee experience, and follow-up.
• Execute the webinar strategy with the content marketing team, covering scheduling, speaker coordination, registration, promotion, platform setup, live production, and follow-up.
• Build repeatable playbooks and processes, manage budgets and vendors, coordinate Sales and Marketing stakeholders, and track event performance and ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in event marketing, field marketing, experiential marketing, or a related role.
• Experience owning events from strategy and planning through execution and post-event measurement.
• Experience with tradeshows, conferences, virtual events, webinars, and executive or customer experiences.
• Ability to build event plans and budgets, manage vendors and production partners, and coordinate multiple deadlines and stakeholders.
• Strong communication, project management, commercial, measurement, ownership, and problem-solving skills.

Nice to have

• Experience in B2B SaaS, fintech, payroll, accounting, bookkeeping, or another complex category.
• Experience marketing to SMBs, accountants, or bookkeepers.
• Experience with large-scale virtual events, multi-day conferences, partner events, customer events, or executive events.
• Experience using event platforms, marketing automation, and CRM tools.

Culture & Benefits

• Remote-first work with flexibility and autonomy.
• Professional development, new experiences, and opportunities for career growth.
• A collaborative, inclusive environment focused on curiosity, experimentation, and continuous improvement.
• AI-supported initial application review with final decisions made by the People Ops team.
• Virtual interviews and accommodation support throughout the hiring process.

Hiring process

• Submit a resume; a formal cover letter is not required.
• If selected, schedule an introductory call with the team.
• All interviews are conducted virtually.