Paid Social Strategist (Finserv and Travel)

Location: Hybrid schedule in the New York, NY office Tuesday through Thursday, with remote work on Mondays and Fridays.

Salary: $100,000–$120,000 per year in New York City total cash compensation.

Company

hirify.global operates a portfolio of high-growth digital businesses, including The Points Guy, across travel, financial services, health services, and other consumer-focused sectors.

What you will do

• Own and optimize paid social acquisition campaigns at scale, with a primary focus on Meta Ads.
• Analyze campaign performance, visitor behavior, attribution, and unit economics to identify growth opportunities.
• Develop data-backed creative strategies, testing roadmaps, and full-funnel A/B and multivariate experiments.
• Translate complex analysis into actionable recommendations for internal stakeholders.
• Use SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor and improve performance.
• Collaborate with design and business teams to optimize the journey from impression to conversion.

Requirements

• 2–3 years of experience executing paid social campaigns for complex, always-on acquisition programs.
• Hands-on proficiency with Meta Ads, including structured experiments, conversion uploads, and bidding optimization.
• Advanced Excel and SQL skills, with familiarity with data visualization and transformation tools.
• Strong understanding of performance marketing, growth economics, attribution, and incrementality.
• Ability to work autonomously, prioritize by impact, and communicate complex insights clearly.
• Ability to work in the New York, NY office Tuesday through Thursday is required.

Nice to have

• Experience with LinkedIn Ads and TikTok Ads.
• Familiarity with Databricks, Fivetran, and Hightouch.
• Awareness of emerging paid media tools and best practices.

Culture & Benefits

• Health, dental, and vision insurance, plus life and disability insurance.
• 401(k) with match and flexible spending accounts.
• Holiday pay and flexible paid time off.
• Paid parental bonding benefits and an employee assistance program.
• Full-time employees receive 20 PTO days annually, increasing to 25 days after five years.

Hiring process

• Expect live conversations with hirify.global teammates before an offer is made.
• Recruiting communications come from official hirify.global or business-specific email addresses.