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Описание вакансии
Текст:
TL;DR
Paid Social Manager (Meta/LinkedIn/TikTok): Building and scaling paid social campaigns across Meta, LinkedIn, YouTube, and TikTok with an accent on campaign execution, performance optimization, and structured creative testing. Focus on translating performance data into actionable decisions, managing launches end to end, and improving campaign workflows through automation and AI-enabled tools.
Location: Hybrid role associated with New York, NY, with nationwide US hiring and relocation expense coverage to NYC or San Francisco if needed.
Salary: SF/NY target base salary of $112,000–$154,000; nationwide target base salary of $101,000–$138,000, plus equity.
Company
Builds financial infrastructure that automates payment authorization, risk detection, spend categorization, and financial close for businesses.
What you will do
- Operate paid Meta, LinkedIn, and TikTok programs, including campaign setup, targeting, budgeting, tracking, quality assurance, reporting, and daily optimization.
- Translate performance data into recommendations for creative, targeting, messaging, and testing.
- Own smaller campaigns and product launches from stakeholder alignment and briefing through deployment, post-launch analysis, and reporting.
- Partner with creative strategists, designers, copywriters, product marketers, and analytics teams.
- Develop testing plans across audiences, creative, formats, placements, and messaging.
- Improve campaign workflows through templates, automation, documentation, governance, and AI-enabled tools.
Requirements
- 4+ years of experience managing paid social or performance marketing campaigns.
- Deep hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager.
- Strong understanding of campaign structure, audience targeting, bidding, budgeting, tracking, attribution, and optimization.
- Experience with creative testing, media execution, repeatable campaign templates, operating systems, and AI-assisted workflows.
- Ability to interpret performance data and make clear, actionable decisions.
- Strong project management, attention to detail, cross-functional communication, and stakeholder-management skills.
Nice to have
- Paid social experience in B2B, SaaS, fintech, or financial products.
- Experience leading integrated product or feature launches.
- Knowledge of incrementality testing, experimentation frameworks, measurement strategy, landing-page testing, and conversion-rate optimization.
- Familiarity with marketing analytics, automation, and reporting tools.
Culture & Benefits
- Flexible paid time off and home-office equipment ordering.
- Health and wellness stipend, weekly coffee stipend, and budget for intra-office travel.
- Medical, dental, and vision coverage, with additional country-specific health and retirement plans.
- 401(k) with employer match, pension or retirement-plan contributions, and life, disability, or related coverage.
- Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only at 100% pay.
- In-office meals, snacks, drinks, fertility benefits, pet insurance, and employee assistance programs.
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