Marketing Manager I (Cosmetics & Personal Care)

Location: Remote, United States

Salary: $110,000–$120,000 USD annually, based on experience.

Company

hirify.global is a global testing, inspection, and certification company with a network of offices and laboratories worldwide.

What you will do

• Develop and execute integrated B2B and B2C marketing strategies for testing services in cosmetics and personal care.
• Build campaigns for brands, manufacturers, retailers, and independent brands across digital, social, email, paid media, events, and industry partnerships.
• Create marketing content including capability sheets, case studies, landing pages, social posts, email campaigns, recruitment ads, and promotional materials.
• Translate technical testing capabilities, claims testing, safety assessments, and efficacy studies into clear customer-facing messaging.
• Manage digital channels, editorial calendars, product launches, seasonal campaigns, trade shows, and industry events.
• Track lead generation, consumer panel recruitment, digital engagement, and ROI to optimize campaign performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience developing integrated marketing strategies supporting commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences.
• Experience creating content across product sheets, case studies, digital campaigns, social media, sales enablement materials, trade show assets, and customer presentations.
• Hands-on experience with email automation, paid and organic social, SEO/SEM, landing pages, CRM platforms, analytics, dashboards, and ROI tracking.
• Ability to collaborate with Sales, Operations, Laboratory/Technical, Regulatory, and global marketing teams in a matrixed environment.
• Strong understanding of claims substantiation, regulatory considerations, and industry trends in cosmetics and personal care.

Nice to have

• Advanced degree or digital marketing certifications.
• Experience with B2C recruitment campaigns for consumer testing panels.
• Experience supporting trade shows, conferences, and industry events.
• Familiarity with global or matrixed organizations and regional marketing adaptation.

Culture & Benefits

• Remote work arrangement in the United States.
• Medical, dental, and vision insurance.
• Life insurance and employee assistance programs.
• 401(k) with company match and immediate vesting upon enrollment.
• Paid time off, family leave, online training, classroom development, and tuition reimbursement.