Digital Strategy Manager

Location: London, Chelsea, UK — hybrid working. The role includes occasional travel to Plymouth and international trade fairs.

Salary: €90,000–€110,000 per year; other salary ranges are also listed in the posting.

Company

Established international premium brand with a strong global presence and a focus on strengthening digital performance.

What you will do

• Lead the integrated digital strategy across web, SEO, PPC, CRO, CRM, social media and digital PR.
• Manage digital agencies, developers and external partners delivering campaigns and digital platforms.
• Own the digital marketing budget and optimise channel spend against commercial objectives.
• Use analytics, dashboards and competitor intelligence to identify opportunities and improve performance.
• Support a global retailer network through digital reporting, lead generation and website performance insights.
• Guide the wider organisation on emerging platforms, performance opportunities and data-led improvements.

Requirements

• University degree and 3–5 years of hands-on digital marketing experience.
• Strong knowledge of SEO, PPC, CRM, social media, analytics and wider digital platforms.
• Experience developing and executing integrated digital marketing strategies.
• Confidence managing agencies, budgets, projects and multiple digital channels.
• Collaborative, commercially focused approach with the leadership skills to work effectively in a lean organisation.

Culture & Benefits

• Ownership of the global digital marketing strategy and budget.
• Direct influence over website traffic, lead generation and conversion performance.
• Broad exposure to SEO, PPC, CRM, social media, CRO, web and digital PR.
• Close collaboration with senior marketing leadership and commercial teams.
• Opportunities to travel to Plymouth and international trade fairs.