Marketing Specialist (Digital Marketing)

Location: Virtual role based in the United States; St. Paul, Minnesota. Travel up to 10% and work in manufacturing plant or laboratory environments may be required.

Salary: $80,000–$110,000 per year

Company

hirify.global develops coatings, adhesives, and sealants for customers across more than 30 market segments and 150 countries.

What you will do

• Execute marketing strategies supporting North America Distribution growth priorities.
• Manage digital content across distributor, customer, and product platforms.
• Analyze customer insights, market trends, competitive intelligence, and campaign performance.
• Execute campaigns across SEO/SEM, social media, webinars, advertising, and lead generation.
• Develop presentations, videos, newsletters, social content, and sales enablement materials.
• Support product launches, portfolio transitions, commercialization, value propositions, and cross-functional marketing projects.

Requirements

• Bachelor’s degree with 3+ years of related marketing, communications, or commercial experience, or an associate degree with 5+ years of related experience.
• Professional fluency in written and spoken English.
• Proficiency with Microsoft Excel, PowerPoint, and Word.
• Experience managing cross-functional projects and competing priorities.
• Ability to travel up to 10% and work in manufacturing plant or laboratory environments as needed.

Nice to have

• Experience with market research, customer insights, or competitive analysis.
• Experience executing digital marketing and lead-generation campaigns.
• Experience creating marketing content with tools such as Canva.
• Proficiency with BI and SAP platforms.

Culture & Benefits

• Comprehensive benefits and total rewards package.
• Health and wellness benefits.
• 401(k) contributions, paid time off, and paid holidays.
• Incentive and recognition programs.
• Collaborative culture with colleagues across global markets.