Director, Content & Product Marketing (SaaS)

Location: US Remote

Annual base salary: $175,000–$205,000 USD, plus eligibility for an annual bonus.

Company

hirify.global provides SaaS solutions for e-commerce sellers across Amazon, TikTok, and Walmart, alongside Pacvue’s commerce media platform.

What you will do

• Define product positioning, messaging architecture, value propositions, buyer personas, and go-to-market frameworks across products and segments.
• Lead integrated go-to-market strategies for launches, feature releases, and category expansions, with objectives and metrics tied to adoption, engagement, and revenue.
• Own content strategy across the website, blog, email, and social channels for marketplace and direct-to-consumer seller personas.
• Oversee SEO, AEO, and GEO roadmaps to grow organic traffic and AI-search visibility.
• Advise Product leadership through market research, customer evidence, competitive intelligence, quantitative analysis, and feedback.
• Build, mentor, and manage a five-person Product Marketing and Content Marketing team while partnering with Product, Growth, Brand, and Customer Success.

Requirements

• 10+ years of experience in product marketing and content marketing, including leadership experience in a SaaS or technology company.
• Proven experience owning product positioning, messaging, and go-to-market strategy at scale.
• Strong understanding of product-led growth, content marketing, marketplace ecosystems, and e-commerce; Amazon experience is strongly preferred.
• Hands-on SEO experience and working knowledge of AEO and GEO practices.
• Strong writing, editorial, storytelling, strategic thinking, analytical, and operational execution skills.
• Experience managing teams, influencing senior stakeholders, and building repeatable processes in fast-paced environments.

Culture & Benefits

• Flexible paid time off, paid holidays, and floating holidays.
• Medical, dental, vision, FSA, HSA with employer contribution, life insurance, and pet insurance.
• 401(k) with employer match and paid parental leave.
• Up to two paid volunteer days with a 501(c) organization.
• Subsidized Wellhub and Peloton memberships, plus fertility and family-building support through Carrot.