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Field Marketing Manager (SaaS)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Field Marketing Manager (SaaS): Designing and directing partner field marketing programs, product launches, events, and certification initiatives for a portfolio of 25–40 channel partners with an accent on pipeline generation, vendor management, and data-driven program strategy. Focus on analyzing partner-sourced pipeline, optimizing channel marketing spend, applying brand standards, and using AI to improve event planning, outreach, and campaign insights.
Location: Onsite at ’s Scottsdale headquarters in Scottsdale, Arizona; expected to work in the office four days per week. Regular travel to partner and field events is required.
Company
provides an AI-powered, conversation-centric platform that combines customer experience and team collaboration for businesses.
What you will do
- Develop field marketing strategy and program mix for 25–40 channel partners based on business objectives, market position, and pipeline performance.
- Design and deliver partner campaigns, webinars, roadshows, regional events, conferences, and prospect-facing activations.
- Select vendors and negotiate scope, terms, pricing, and delivery standards for partner events and field programs.
- Analyze partner-sourced pipeline and campaign data to identify conversion gaps, root causes, and opportunities to scale or improve programs.
- Recommend channel marketing spend allocation and program direction to the VP of Channel Marketing.
- Own the Partner Certification Program end-to-end and use AI tools to improve event planning, outreach personalization, and campaign insights.
Requirements
- At least 1 year of experience in field marketing, partner or channel marketing, demand generation, or a comparable B2B marketing function.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- Experience independently designing marketing programs, selecting vendors, and negotiating scope, terms, and pricing.
- Ability to work autonomously, exercise judgment in ambiguous situations, and influence cross-functional stakeholders without authority.
- Strong written and verbal communication skills.
- Ability to work onsite in Scottsdale four days per week and regularly travel to partner and field events.
Nice to have
- Experience with Salesforce, monday.com, or comparable CRM, PRM, and project management platforms.
- Experience in a high-growth B2B technology or SaaS environment.
- Familiarity with indirect or channel go-to-market models.
Culture & Benefits
- Health coverage including medical, dental, vision, and telemedicine.
- Life, disability, and supplemental insurance plans.
- Flexible time off or PTO, paid sick time, parental bonding leave, and holiday pay.
- 401(k) with company match, health savings accounts, and dependent care FSA.
- Employee assistance, wellness initiatives, learning opportunities, and career advancement support.
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