1 день назад
Marketing Manager (B2B SaaS)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Manager (B2B SaaS): Leading events, newsletters, product launches, and marketplace programs for a legal technology platform with an accent on cross-functional execution, customer messaging, and pipeline measurement. Focus on coordinating go-to-market launches, improving marketplace visibility, and connecting marketing programs to qualified demand and commercial outcomes.
Location: New York City, United States
Work arrangement: On-site
Company
provides a time data layer for modern law firms, automating time entry and helping firm leaders improve billing, pricing, staffing, and performance.
What you will do
- Build and manage the event calendar and budget across conferences, dinners, webinars, and partner programs.
- Plan events, manage sponsorship deliverables and logistics, coordinate outreach and follow-up, and measure meetings, accounts, opportunities, and influenced pipeline.
- Own the newsletter calendar, production, distribution, audience segmentation, experimentation, and performance reporting.
- Develop go-to-market plans for products, features, and integrations, coordinating launch timelines and customer-facing assets across functions.
- Create repeatable launch playbooks and report on product adoption, engagement, and commercial impact.
- Manage ’s presence across review platforms, product directories, integration marketplaces, and relevant AI ecosystems while generating reviews and qualified demand.
Requirements
- Four to seven years of experience in B2B SaaS marketing, ideally in field marketing, product marketing, or integrated campaigns.
- Experience managing events and cross-functional product launches from planning through execution.
- Strong writing and editing skills, with the ability to explain technical products clearly.
- Exceptional project management, attention to detail, business judgment, and customer focus.
- Experience with CRM, email marketing, and analytics tools.
- Comfort working in a fast-moving environment with a high degree of ownership.
Nice to have
- HubSpot experience.
- Familiarity with G2, Gartner Digital Markets, TrustRadius, or product and integration marketplaces.
- Interest in AI, enterprise software, and the business of law.
- Experience in legal technology.
Culture & Benefits
- Individual-contributor role with ownership of major marketing programs.
- Cross-functional collaboration with Growth, Product, Sales, Customer Success, Partnerships, and external partners.
- Marketing programs are tied to target accounts, pipeline, adoption, engagement, visibility, and qualified demand.
- Opportunity to build repeatable processes for events, newsletters, launches, and marketplace marketing.
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